Giphy Ident

The cool dudes at Dark Igloo commissioned me to make this ident for Giphy. Naturally I decided to recreate the Regal Cinema rollercoaster from the 90s complete with references to space jam, blade runner and Mario Cart.

The brief was centered around the idea of “infinite” and one of the only parameters was to use the Giphy color pallet. I took this as an opportunity to create the ident entirely in 3d. Enjoy the ride :)
Commisoned By Dark Igloo
Sound Design
Vincent Simpson