Nike Air Max Day — Jimmy Simpson

Nike - Air Max Day

In early 2020, Nike approached me about creating a series of animated instagram stickers to celebrate Air Max Day. The goal of the project was to playfully introduce the Air Max 2090 and Verona while highlighting the original as well. After a few rounds of sketches we landed on creating a mascot for the event. Her name is Maxine and she is a cloud who is absolutely obsessed with all things Air Max. The drawings were also used for a wider campaign which involved the creation of a physical and online zine.

Nike Team
Art Director Miyu Shirotsuka
Creative Director Everett Vangsnes
Zine Designer Matteus Faria

Additonal Animation Oliva Blanc
Sound Design Vincent Simpson

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