This Ident launched in early 2017 as a part of MTV International’s artist ident series. MTV’s goal was to create content that encouraged the visual experimentation they’ve always been known for. The only real guidelines was that it needed to revolve around the idea of technology and that it should end on their logo.

I landed on the concept of taking the viewer through the different eras MTV has been a part of. Each landscape features different relics and references to the 80s, 90s and early 00s that MTV has outlived. 

Direction, Design & Animation Jimmy Simpson
Sound Design Vincent Simpson