In early 2020 Nike approached me about creating a series of animated instagram stickers to promote Air Max Day. The goal of the project was to playfully introduce the Air Max 2090 and Verona while highlighting the original as well. After a few rounds of sketches we landed on creating a mascot for the event. Her name is Maxine and she is a cloud who is absolutely obsessed with her Air Max.

Illustration & Animation Jimmy Simpson
Additonal Animation Oliva Blanc
Sound Design Vincent Simpson
Brand Art Director Miyu Shirotsuka 
Brand Creative Director Everett Vangsnes